Predictive Marketing and Sales.

Predictable revenue growth based on facts, not guesswork.

Predictive Marketing and Sales uses your own and aggregated data to determine patterns and predict future outcomes and trends. The methodologies are grounded in proven science. With this, your Marketing and Sales decisions, strategies, communications, and actions can now be based on facts and not arbitrary assumptions. The result is an accurate and predictable method to grow revenue.

Leveraging Predictive Marketing and Sales technology to grow revenue.

Predictive marketing can be used to target and attract prospects that have the highest propensity to act/spend like your best customers, and which are most likely to close sooner. As well, based on predictive marketing technology’s ability to accurately score leads, you’ll also know exactly which leads from other sources (e.g., non-predictive channels, current leads in pipeline) have the highest propensity to buy like your best customers.

The steps in creating a predictive model include: extracting a list of your best customers, enhancing that list with third-party data, then using the enhanced list to train the predictive model which measures three key variables:

  • Fit: How closely a prospect resembles your best customer profile.
  • Engagement: How much a prospect has interacted directly with your company and its marketing and sales initiatives.
  • Intent: Key actions across the web that indicate buying intent for both known and unknown prospects.

Predictive marketing uses data science measuring trillions of data points to provide you with a probable outcome – e.g., a prospect’s similarity to your best customers and the likelihood of purchasing your product or service. This is not a crystal ball, or mystical solution based on arbitrary assumptions. These are facts based on proven science.

For Marketing and Sales, there are two primary use cases for predictive technology: Predictive Lead Scoring and Predictive Demand Generation.

Predictive Lead Scoring.

Using predictive marketing and sales technology, you can accurately score incoming leads in real time so your sales team can focus on the highest priority opportunities. Likewise, you can score leads already in your CRM or database.

Lead scoring using predictive technology is remarkably different from manually scoring leads or setting up best-guess lead scoring rules in your CRM. Manual and CRM-rules-based scoring methods are typically based on a handful of variables and assumptions. Predictive model based lead scoring measures and scores every single lead based on trillions of variables, making it exponentially more accurate than other methods.

Predictive Demand Generation.

Predictive demand generation determines the prospects that are the best fit for your product or service, and the most effective channels to reach them. Instead of casting a wide net and wasting money trying to reach everyone, you can focus your time, budget, and resources on reaching the right audience(s) through the right channels.

Predictive also provides accurate and actionable information that help you shape your offers and marketing communications to further optimize your ability to generate qualified leads that spend more and close sooner.

Predictive Model Creation.

Lead Scoring.

Demand Generation.

We’ve seen 24x ROI and revenue increases from 2-10x as direct result of implementing Predictive Marketing and Sales methods and technology.


Predictive Marketing and Sales solutions from BIG IDEA.

To succeed with predictive, your marketing, sales, and other technology services need to be properly aligned and integrated. We can do that for you or help with the process. We can also integrate your strategy, campaign design, content, and business processes to help ensure your technology investments and marketing and sales programs deliver the revenue and performance results you’re aiming for.

Predictive expertise with decades of business, marketing, and sales experience.

When you work with BIG IDEA, you get more than just data science and predictive technology solutions. You get an expert partner with decades of marketing, sales, and enterprise business experience. We will identify and embrace your unique business goals, strategy, lead management processes, technical use case, target audience and the needs of internal stakeholders to tailor solutions that meet your revenue growth and business goals.

Performance driven strategies.

Working with you and your team, we create a clear, comprehensive, and strategic plan that when executed integrates your existing systems and data, expands your technical capabilities, and supports your overall demand generation, sales, and customer retention goals.

Integration and collaboration.

It takes more than just great software to succeed with marketing and sales technology (a.k.a. “Martech”). It takes a collaborative, integrated approach to get the most out of your technology investment while transforming your ability to increase revenue performance. We work with you to make sure the planning and implementation serve your revenue and company growth goals.

Committed to your success.

If you’re looking for a partner to help you succeed with your Predictive Marketing and Sales initiative, you’ve come to the right place. That’s what we do. Contact us and we’ll show you how.

Core and supporting technologies and services.

BIG IDEA leverages and integrates with and array of technologies and services to enable top-performing predictive solutions. Below are some of the core and supporting technologies we work with and services we provide.

  • Marketing and sales integrated revenue growth strategy, solution plan and program/campaign design.
  • Marketing Automation including Eloqua/Oracle Marketing Cloud, Marketo, and Hubspot.
  • Customer Relationship Management (CRM), including Salesforce and Microsoft Dynamics.
  • Content Management Systems (CMS).
  • Demand Side Platforms (DSPs).
  • Data Management Platforms (DMPs).
  • Video marketing.
  • Conversion testing and optimization.
  • Media management tools.
  • Predictive analytics and scoring.
  • Data cleanse and append.
  • Social media applications.
  • Conversion tracking and optimization.
  • Deliverability monitoring.
  • Reporting, tracking, attribution and analytics services and consulting including detailed insights and recommendations.
  • Program, campaign and content optimization consulting and recommendations.

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