Marketing and Sales Technology.

Integrating technologies to drive revenue growth.

Top-performing marketing and sales simply isn’t possible without the right technologies configured and integrated in a way that supports your goals, specific application, and budget. The challenge companies face is choosing the right technologies and then integrating and managing them to drive a positive ROI and revenue growth.

Thousands of choices. Constant change.

Today’s marketing and sales technologies are exploding with innovative new applications and features, and choices among providers.

Cloud Based Marketing Automation, CRM and Sales Force Automation, Advertising & Promotion, Social Platforms, Data Management, and Analytics are just a few of the technologies that companies are implementing with an aim to increase revenue, boost customer satisfaction, and grow their businesses. And these technologies are constantly shifting, evolving and changing.

Irresistible promises. Expertise needed to plan and implement.

The challenge is the irresistible promises of technology can become overwhelming, especially if your in-house team doesn’t have the certified training and real-world experience planning, implementing, integrating and optimizing these technologies to meet your specific needs.

Reality check. You need more than just technology.

Marketing and Sales Cloud and CRM are critical technologies, but be aware of the trap of thinking that software on its own will transform your company and grow revenues. It takes expert planning, integration, and a multi-disciplinary approach to realize the kinds of ROI, performance, and revenue results you want.

Just 7 years ago there were about 150 Marketing Technology providers. Today there are more than 5,000. That’s a 33x increase in the number of choices marketers need to make, and integrate, to compete in today’s Martech driven world.

Martech Today

Marketing and Sales Technology solutions from BIG IDEA.

To succeed with predictive, your marketing, sales, and other technology services need to be properly aligned and integrated. We can do that for you or help with the process. We can also integrate your strategy, campaign design, content, and business processes to help ensure your technology investments and marketing and sales programs deliver the revenue and performance results you’re aiming for.

Technical expertise with decades of business, marketing, and sales experience.

When you work with BIG IDEA, you get more than just technology solutions. You get an expert partner with decades of marketing, sales, and enterprise business experience. We will identify and embrace your unique business goals, strategy, lead management processes, technical use case, target audience and the needs of internal stakeholders to tailor solutions that meet your revenue growth and business goals.

Performance driven strategies.

Working with you and your team, we create a clear, comprehensive, and strategic plan that when executed integrates your existing systems and data, expands your technical capabilities, and supports your overall demand generation, sales, and customer retention goals.

Integration and collaboration.

It takes more than just great software to succeed with marketing and sales technology (a.k.a. “Martech”). It takes a collaborative, integrated approach to get the most out of your technology investment while transforming your ability to increase revenue performance. We work with you to make sure the planning and implementation serve your revenue and company growth goals.

Committed to your success.

If you’re looking for a partner to help you succeed with your Marketing and Sales Technology initiative, you’ve come to the right place. That’s what we do. Contact us and we’ll show you how.

Core and supporting technologies and services.

BIG IDEA leverages and integrates with and array of technologies and services to enable top-performing predictive solutions. Below are some of the core and supporting technologies we work with and services we provide.

  • Marketing and sales integrated revenue growth strategy, solution plan and program/campaign design.
  • Marketing Automation including Eloqua/Oracle Marketing Cloud, Marketo, and Hubspot.
  • Customer Relationship Management (CRM), including Salesforce and Microsoft Dynamics.
  • Content Management Systems (CMS).
  • Demand Side Platforms (DSPs).
  • Data Management Platforms (DMPs).
  • Video marketing.
  • Conversion testing and optimization.
  • Media management tools.
  • Predictive analytics and scoring.
  • Data cleanse and append.
  • Social media applications.
  • Conversion tracking and optimization.
  • Deliverability monitoring.
  • Reporting, tracking, attribution and analytics services and consulting including detailed insights and recommendations.
  • Program, campaign and content optimization consulting and recommendations.

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