New prospects to drive revenue growth.
Research tells us at this moment only 3% of the people in your target audience are buying now and actively seeking the category of what you are selling – not your product or service specifically, rather the product or service offered by you and your competitors. 7% of people are open to your offer. 30% are not thinking about it. 30% don’t think they need it. And 30% know they’re not interested.
So, some prospects are ready to buy now, while others are open to learning more about your solutions, and moving toward buying if they are properly engaged. This is where inbound marketing comes into play.
By tailoring content to engage both people seeking solutions now and those earlier on in the buying process, gives you a distinct advantage over your competition. You can start the relationship earlier, building trust and the value of your offer before others have a chance. The benefit is you gain access to a far larger qualified market which drives revenue growth.
Magnetic content that attracts buyers.
Effective inbound programs use content as a magnet – research studies, videos, white papers, landing pages, micro-sites, and other content – that pulls prospects in to learn more about your solution. Leads are captured via opt-in form fill then fed relevant and compelling content to move them along their buying journey on a path to buy from your company and grow your revenue.