Overcoming buyer resistance.
Sales Activation happens at the bottom of the funnel during the Decision Making stage of the buyer’s journey. This is the point where prospects are weighing their choices and deciding if your product or service will solve their problem and/or provide the outcome they desire. This is also the place where deals can stall and sales cycles can drag on if a clear and superior buying option is not presented.
Integrated Marketing, Sales, and Technology.
A successful Sales Activation program is a strategic, ongoing process that equips business development staff with the tools, methods, insights, and technology they need to provide prospects with the right information at the right time. It’s an integrated platform of Marketing, Sales, and Technology that serves up answers (and sales results), as prospects move forward seeking to solve their problem and/or find the product or service that meets their needs.
Growing revenue and customer satisfaction.
A top performing Sales Activation program transforms and enhances the way marketing and sales work together to improve conversion rates, increase pipeline velocity, improve lead management processes, and increase visibility and insights at this stage of the buying process. Not only does this increase revenue, it also results in an improved experience for the buyer.