Our Team and Organization2018-04-21T09:06:25+00:00

Our Team and Organization.

Integrated expert teams. Far and wide.

BIG IDEA delivers services from offices in the U.S. and Canada, along with hundreds of staff and partners across the country and around the world. Thanks to modern technology and processes developed and refined over decades, we’re able to provide services from our teams made up of some of the most talented and capable people on the planet – far and wide – delivering exemplary levels of service and stellar results for our clients.

Listed below are titles of key roles held by team members at BIG IDEA. Mouseover or touch to see the role description.

Account Managers

Account Managers

Responsible for the management of sales growth through relationships with clients.

Affiliate Marketing Managers

Affiliate Marketing Managers

Responsible for managing teams of affiliates and coordinating with CPA network partners, ensuring campaigns are kept within budget and maximum ROI is achieved. Also, responsible for recruiting new affiliate partners.

Analytics Specialists

Analytics Specialists

Responsible for developing information driven insights to help identify trends and opportunities and provide solutions based on these insights.

Animation Directors

Animation Directors

Responsible for the creation of 2D and 3D animation, requiring artistic and technical skills as needed to produce animations for client projects.

Art Directors

Art Directors

Responsible for directing and managing the design team while defining the visual style and graphic representation of client brand, marketing and promotional materials.

Back End Developers, General

Back End Developers, General

Responsible for server-side web applications, logic and integration of the work done by front-end developers.

Back End Developers, Specialists

Back End Developers, Specialists

Responsible for web server and services including data, related software applications, and database.

Business Development Directors

Business Development Directors

Responsible for identifying prospects, engaging them, needs analysis, presentations, coordinated team selling, submitting proposals and closing sales with new clients.

Business Strategists

Business Strategists

Responsible for the formulation and implementation of a strategy, including setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.

Chief Technology Officers

Chief Technology Officers

Executive-level position focused on scientific and technological client solutions. Also, responsible for overseeing all technical aspects of the company.

Community Managers

Community Managers

Responsible for advocate team activities online that promote client brands on social networks.

Content Writers

Content Writers

Responsible for writing a variety of unique material for websites, blogs, social media, online and newspaper / magazine articles.

Copywriters

Copywriters

Responsible for communicating the benefits of the brand, products and services of clients in all marketing and promotional materials.

Creative Directors

Creative Directors

Responsible for creative strategy, directing the creative team, and the quality of the creative work produced. Also responsible for the integration of creative work and the strategy and execution goals of client and in-house marketing and sales teams.

CRM Specialists

CRM Specialists

Responsible for CRM strategy, deployment, and integration with related sales and marketing systems for client programs.

Data Scientists

Data Scientists

Responsible for predictive modeling and analytics, programming and implementing big data, thick data, AI, lead scoring, predictive and programmatic media buying, and other related solutions to optimizing client campaigns.

Database Analysts

Database Analysts

Responsible for manipulating, organizing, and managing secure data contained in collections of client information databases.

Demand Generation Specialists

Demand Generation Specialists

Responsible for revenue driven marketing automation program execution and integrations to drive pipeline growth and grow client revenue.

Digital Strategists

Digital Strategists

Responsible for web architecture, client’s global web presence, implementation and management of digital strategies, identifying opportunities to use digital technology to enhance overall marketing mix.

Editors

Editors

Responsible for coordinating publishing cycle, setting publication standards, proofreading, editing and improving written content. Recruiting and managing writers, and liaising with creative teams, and marketing and sales directors.

Graphic Designers

Graphic Designers

Responsible for brand development and all visual graphic design related to the marketing and promotion of a clients’ products and services.

IT Managers

IT Managers

Responsible for managing information technology and computer systems and controlling and evaluating IT and electronic data operations.

Market Researchers

Market Researchers

Responsible for gathering and analyzing and reporting on data related to target buyers and competitors, and market conditions related to product and service sales.

Marketing Automation Specialists

Marketing Automation Specialists

Responsible for strategic planning and execution of marketing automation programs to attract qualified leads that deliver relevant content to drive sales for client campaigns.

Marketing Directors

Marketing Directors

Responsible for strategic planning and execution of marketing automation programs to attract qualified leads that deliver relevant content to drive sales for client campaigns.

Marketing Managers

Marketing Managers

Responsible for developing, implementing and executing strategic marketing plans for clients and brands in order to drive client revenue growth.

Media Buyers

Media Buyers

Responsible buying online and offline media, running programmatic campaigns, and optimizing the media spend.

Media Planners

Media Planners

Responsible for maximizing the impact of clients’ advertising campaigns through various media channels.

Media Strategists

Media Strategists

Responsible for developing paid and non-paid media and strategies, helping to grow a client’s business through a variety of online and social channels.

Online Reputation Managers

Online Reputation Managers

Responsible for improving or restoring client brand’s good standing by countering, weakening or eliminating the negative material found on the Internet.

Paid Search Managers

Paid Search Managers

Responsible for managing multiple paid digital marketing campaigns across multiple industries.

Photographers

Photographers

Responsible for creating/shooting still photographic content.

Programmers

Programmers

Responsible for various facets of the software development process, including the research, design, programming, and testing of computer software. Depending on the application, developers will need to be familiar with coding in various languages.

Project Managers

Project Managers

Responsible for the successful initiation, planning, design, execution, monitoring, controlling and closure of a project.

Quality Assurance Testers

Quality Assurance Testers

Responsible for creating an end-to-end test plan; executing the plan and managing all activities in the plan to ensure that all the objectives are met and that the solution works as expected.

Research Directors

Research Directors

Responsible for the planning and execution of market research projects for our company and our clients along with directing and managing the research team.

Sales Strategists

Sales Strategists

Responsible for working with client sales teams and crafting national or international sales strategies and execution plans that integrate with marketing and technology strategies and execution plans.

SEO Specialists

SEO Specialists

Responsible for analyzing, reviews and implements changes to websites so they are optimized for search engine ranking. Also, responsible for inbound link development to improve ranking.

Social Media Managers

Social Media Managers

Responsible for developing and implementing marketing strategies for client social media activities and initiatives.

Strategic Alliance Directors

Strategic Alliance Directors

Responsible for building, managing, and monetizing relationships with targeted businesses and individuals that fit with our and our clients’ growth strategies.

System Administrators

System Administrators

Responsible for designing, organizing, modifying, and supporting company computer systems.

Technology Strategists

Technology Strategists

Responsible for business and technology solutions to client technology needs related to marketing, sales, and technology stack specifications and integrations.

Videographers

Videographers

Responsible for creating/shooting motion video, and may be responsible for sound and video editing.

Web Developers

Web Developers

Responsible for designing, coding and modifying websites, to function according to a client’s and or project’s specifications.

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